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150 Years Anniversary of the Diplomatic Relations between Switzerland and Japan

"Switzerland as a Brand" alive and well – World leader in "technology and innovation"

What is the first thing that comes to your mind when you hear about Switzerland? It might be the snowy Alps against the bright blue sky, you might think about the various high-end watch brands or internationally renowned financial firms. But that's not all the country has to offer. This year, Switzerland and Japan celebrate the 150 years anniversary of their diplomatic relations, and on this occasion, the Embassy of Switzerland in Japan organized a media tour with a theme "innovation". We visited several institutions striving to work with cutting edge technology, ranging from one of the world's leading engineering companies to science universities: a program that tackled advanced research and development from many different angles. The article covers the traditional "Swiss brand" that focuses on nature and precision machinery, as well as Switzerland as one of the world's leaders in "technology and innovation".
(by Akihiro Nakayama, Tokyo Branch)